Landing Page Structure Checklist – Ensure you complete these steps to make sure your website is optimized for conversion.
| Landing Page | Priority |
|---|---|
| Focus on the Mobile responsiveness – 92.3% of the internet use their phones | Highest |
| Use a contrasting color from the rest of the page to the (CTA) button to draw attention. Make sure the CTA stands out prominently. | Highest |
| Add a headline that conveys the unique benefit or solution of the product or service AKA “What’s in it for the user” | Highest |
| Use Visuals or illustrations, if possible use a video – Studies show videos help landing pages convert 88% better | Highest |
| LOTS OF SOCIAL PROOF! Show all customer testimonials, reviews, case studies, or trust badges as humans are social creatures who like purchases validated | Highest |
| Ensure loading speed is minimized by compressing images – Convert images to format ‘.webp’ and logos to format ‘.svg’ using https://compressor.io/ | High |
| Have an absolute maximum of 5 links in the Navigation bar – Mainly 4 or less to keep focus on the primary action you need users to take | High |
| Ensure that you have a valid SSL Certificate, this is often provided by your domain provider – Google rewards this as it ensures a secure browsing experience. | High |
| Add a FAQ section to handle objections | High |
| Add a Notice bar with incentives to potential customers with offers such as free shipping or scarcity reminders. | High |
| Don’t just list benefits, explain how your USP will solve their problems or fulfill their needs | High |
| Have Links and Post content on Instagram, Twitter, LinkedIn, YouTube, and Facebook and regularly engage. – Show customers you are an active and engaged brand | Medium |
| Don’t be over-intrusive with auto-played videos | Medium |
| Add to product display page production photos to show real use cases | Medium |
| Get rid of all offsite links Keep your users on the page. | Medium |
| Convert videos to GIFs and add to the Landing Page for social proof | Medium |
| Add a subheading to provide more context to the main headline | Medium |
| Minimize pop-ups – especially ones that arrive as soon as users land on the page. | Medium |
| Tailor your design to evoke specific emotions that align with your conversion goal. For example, use warm colors and imagery to create a sense of trust or urgency, or employ vibrant visuals to generate excitement. | Medium |
| Follow accessibility guidelines (such as WCAG) to provide alt text for images, proper semantic HTML structure, and keyboard navigation support as well colours that are visible to colour blind individuals – Figma plugins like Contrast | Medium |
| Follow accessibility guidelines (such as WCAG) to provide alt text for images, proper semantic HTML structure, and keyboard navigation support as well colour that are visible to colour blind individuals – Figma plugins like Contrast | Medium |
| Don’t be afraid of whitespace (Negative Space) this helps to create a clean, organized layout. – Which allows customers to focus on the action you wish them to take | Medium |
| Ensure your page security is maximized – Searches engine penalise sites that have frequent intrusions – If you use any templates regularly update them to the latest version | Medium |
| If conversion consists of a filled form keep them as brief and only reveal further sections as users progress through form. | Low |
| Use exit surveys to gather insights. Understanding why users didn’t convert can help you address potential pain points | Low |
| Offer incentives, such as discounts, free trials, or downloadable resources, to encourage users to take action to show the value you can provide | Low |
| Do NOT use black hat techniques like Keyword stuff or use any link farms – This will majorly hurt rankings. | Low |
| Implement subtle loading animations to keep users engaged while content loads. Loading spinners or progress bars | Low |
