Here is a case study of how I helped a client increase traffic using push notifications:

My client John owns an online e-commerce store selling tech accessories and gadgets. He was looking for ways to drive more repeat traffic to his site. I suggested implementing push notifications to re-engage his customers and subscribers with the latest product updates and promotions.

John installed the OneSignal push notification service on his Shopify store. A popup was displayed asking visitors to allow push notifications to receive updates about new products and sales. About 35% of new visitors subscribed.

Once enabled, John began sending targeted push notifications whenever he added new products, ran sales, or wanted to clear out inventory. For example, he sent a notification about wireless chargers being 30% off for a 24-hour flash sale. The notification was sent only to customers who had viewed or purchased phone accessories in the past.

These targeted push notifications drove a spike in traffic as subscribers clicked through to view the promotions and offers. Over the next few months, push notifications generated over 12,000 additional visits and increased sales by 15% from subscribers.

John was thrilled with the results and push notifications became an important part of his marketing strategy. Some key tips I gave him:

• Keep notifications brief and eye-catching. Use emojis and images when possible.
• Send no more than 2-3 notifications per week to avoid annoyance.
• Tailor notifications based on customer interests and past behavior for the best results.
• Promote both flash sales and long-running promotions through notifications.
• Continue optimizing and tweaking the targeting and content based on open and click-through rates.

By following these best practices, John was able to maximize the impact of push notifications on his store traffic and sales. Push notifications proved to be an easy yet effective way to keep his customers engaged with the brand on an ongoing basis.

So, do the below things.

First Step: Choose OneSignal or any other Push Notifications platform.

Second Step: Install it on your WordPress or other CMS website.

Now, visitors will allow notifications and come back again to your site after getting a notification on their Android, iOS, or computer devices.