Tired of Google Ads burning a hole in your pocket? You’re not alone. Here are 8 tried and true strategies to decrease your ad costs – WITHOUT losing out on results:
1. Increase your relevance score
Relevance is the most important metric for all ads.
- Quality of your ad
- Engagement rate
- Click-through rate
- Conversion rate
The higher your relevance score, the less you pay.
2. Use custom audiences
Target the people who already know you. -Customers
- Email list subscribers
- Website Visitors
- Social media followers
Custom audiences are proven to be more effective and cost less than broad targeting.
3. Use ad scheduling
- Here’s what you should include in your product descriptions:
- -Features & benefits
- Unique value proposition
- Actionable call to action (CTA)
- Social proof (reviews, ratings, testimonials)
4. CRO
Ads don’t exist in a vacuum.
If someone clicks on your ad and is taken to a poorly optimized page, they bounce. Make sure your landing page:
- Loads fast
- Is mobile-optimized
- Is relevant to the ad
You’ll improve your quality score & decrease your ad costs.
5. Use geotargeting
Geotargeting can help you reach only those within a specific location.
This helps you avoid advertising to those outside of your market.
Narrowing your focus can help avoid wasted ad spend.
6. Use Negative Keywords
Negative keywords prevent your ads from showing up for irrelevant searches.
For example, if you sell high-end watches, you can exclude searches for “cheap watches” or “kids’ watches.” This reduces wasted clicks and improves your ad performance.
7. Focus on long-tail keywords
Long-tail keywords are more specific and less competitive than generic keywords.
Using long-tail keywords can help you reduce overall ad costs and increase conversions.
