My client Adam runs a home improvement blog. He wanted to increase traffic to some of his most useful posts, like “Beginner’s Guide to Woodworking” and “DIY Kitchen Remodel on a Budget”.

I analyzed Adam’s website and noticed his main navigation menu was fairly sparse, only containing links to broad categories like “Woodworking”, “Kitchen & Bath” and “Home Repair”. I suggested adding links to his target posts directly in the menu to make them more prominent to visitors and search engines.

Adam updated his menu to include links titled “Beginner’s Woodworking Guide” and “Affordable Kitchen Remodel Ideas”. These linked directly to his target posts.

Within a couple of months, these posts started climbing in search rankings. The “Beginner’s Woodworking Guide” rose from position 18 to 12 for the keyword “beginner woodworking”. The “DIY Kitchen Remodel” post went from 25 to 18 for “cheap kitchen remodel ideas”. Traffic to each post also increased by over 50% during this time.

The simple menu change signaled to Google that these were important resources on Adam’s site, which helped boost their search visibility and rankings. Visitors also frequently clicked the new menu links to access the helpful content. Overall, the 2 target posts combined generated over 1,000 more visitors per month thanks to the menu links.

Seeing the significant impact, I recommended Adam audit more of his top content and add links to those pages in his navigation menu as well. Over the next 6-12 months, he added over a dozen more links to his most useful posts and category pages.

Traffic across Adam’s entire site grew by over 40% during this time, with a good portion coming from higher-ranking search positions and discovery through his now well-optimized menu. Some of his posts continued climbing 10 positions or more in search results, especially for competitive terms.

To summarize, here are the keys to Adam’s success:

• Identify existing high-value content you want to rank higher. Look for posts that already generate good traffic but could rank better.
• Add compelling yet concise links in your main menu that point to these target pages.
• Give it time for the new menu links to impact search crawl and rankings. The effects are not instant but build over months. Be patient!
• Expand your internal linking by adding more menu links to other important site content over time. A full menu helps with overall search optimization.
• Monitor how new menu items influence rankings and traffic to determine what’s working best. Remove or tweak underperforming links as needed.

Does this case study demonstrate the powerful impact that optimizing your website navigation can have on content rankings and traffic? Internal linking and menu building may not be the flashiest tactic but remains one of the most effective strategies for long-term SEO success.

Conclusion

Suppose you have a great content about SEO Tricks on your website. In that case, you want to rank this content on Google. So, you can insert the content URL with Text like the above image on the navigation menu bar…